Plan Z

Publication Design

Overview:
Partnering cross-functionally with the proprietor, I designed the Plan Z Nutrition Guide, distilling complex educational content into a clear, engaging publication that supports members in weight loss and making healthier choices.

Client: Plan Z
Role: Designer
Scope: Publication Design • Information Design
Deliverables: Nutrition & Weight Loss Guide

Creative Approach:

A fresh, clean, minimal aesthetic with vibrant photography and bold typography. A structured grid and clear hierarchy organize dense content, while callouts create visual interest highlighting important content.