Parodi skin care

Brand Identity & Marketing Design

Building a vibrant brand experience for salon professionals.

Overview:

Parodi Professional Care is a high-performance skin and body care line created for salon professionals. In collaboration with founder Linda Parodi and the marketing and sales teams, I helped define and evolve the brand across multiple touchpoints.

Client: Parodi
Role: Art Director/Designer
Scope: Brand Development • Integrated Marketing • Art Direction
Deliverables: Brand Collateral • Digital Assets • Social Media • Trade Show Materials • Photo Art Direction

Creative Approach:

The visual approach embraces a modern salon aesthetic—vibrant, expressive, and confident. Bright hair colors and natural textures highlight the brand’s focus on quality ingredients while reflecting the energy of the salon environment. The photography celebrates hairstylists and Parodi’s commitment to helping them feel confident and inspired every day.