Genfare

B2B Brand & Product Marketing

Overview:

Genfare provides fare collection solutions for public transit agencies across the United States.

I designed the Bipartisan Infrastructure Law Grant Guide, a white paper created to help transit agencies develop competitive grant applications and access the $108 billion allocated to public transportation through the Bipartisan Infrastructure Law.

Client: Genfare
Role: Designer
Scope: Editorial Design • Information Design
Deliverables: White Paper • Icon System

Creative Approach:
To simplify dense funding information, I designed the guide with clear typographic hierarchy, bright icons, bulleted callouts and whitespace to make key content easy to scan. Lifestyle photography reinforces Genfare’s message of mobility, equitable transit, and connected communities.