Evanston Life

Publication Design

Community Arts & Recreation Guide Rebrand

Overview:

Working with the City Manager and Citizen Engagement Manager, I rebranded and redesigned Evanston’s Arts & Recreation guide, introducing the new title Life. Previously an unbranded publication, the new identity reflects the city’s vibrant, community-focused spirit while presenting programs and events in a more engaging magazine-style format.

Client: City of Evanston
Role: Designer
Scope: Publication Rebrand • Civic Communications
Deliverables: Community Program Guide

Creative Approach:

The redesign introduces a dynamic editorial format with color-coded sections, community photography, and clear visual hierarchy to help residents quickly navigate programs and events. A structured two-column grid, use of color, and engaging imagery guide readers through dense content while reinforcing the vibrant personality of the guide.