Coors

Advertising Campaign

“Born in the Rockies. Raised in…”

Overview:

In collaboration with a copywriter, I developed the campaign concept “Born in the Rockies. Raised in…”, connecting Coors’ Rocky Mountain heritage to the everyday places and moments where people enjoy the brand.

Client: Coors Brewing Company
Role: Art Director
Scope: Campaign Concept • Visual Exploration
Deliverables: Campaign Concept

Creative Approach:

A visual system that pairs vibrant lifestyle photography with confident, headline-driven layouts to bring the concept to life. The campaign celebrates Coors’ Rocky Mountain origin story while capturing the playful, humorous moments and social settings where people live or socialize.