Advate

Healthcare Brand Campaign

“The ADVATE Choice”

Overview:

Advate is a leading treatment for hemophilia, designed to help patients live more active, confident lives.

I led a rebranding and integrated campaign to reposition Advate with a more human, empowering message—shifting the focus from clinical treatment to real patient experiences. Partnering cross-functionally, we developed a campaign built on authentic patient stories to foster trust and connection.

Role: Art Director
Scope: Brand Repositioning • Campaign Concept • Integrated Campaign
Deliverables: Patient Testimonial Campaign • Photo Art Direction • Design

Creative Approach:

I directed photoshoots featuring real patients and developed a testimonial-driven campaign that highlights genuine experiences of people living with hemophilia, creating a more human and empathetic brand voice.