Vida Clinic

Brand Identity & Design System

Overview:

VIDA Clinic is a community-based healthcare provider offering inclusive sexual wellness services, including HIV care, PrEP, and STI testing. The goal was to create a campaign that builds trust, reduces stigma, and encourages patients to seek care with confidence.

Client: Adelante Healthcare
Role: Art Director, Visual Design
Scope: Campaign Concept • Brand Application • Healthcare Marketing • Patient Engagement
Deliverables: Poster • Brochure • Rack Card • Table Tent • Social Campaign • Table Throw • Pop-up Banner • Business Card

Creative Approach:

A bold, approachable visual system centered on inclusivity and trust. A vibrant purple-to-teal gradient paired with expressive, human-centered photography reflects the diversity of the communities served. Clear, confident messaging reinforces a judgment-free environment while guiding patients through services and next steps. The campaign was designed to be flexible across print and digital touchpoints, maintaining consistency while adapting to different formats and moments of engagement.