Highlights
Early learning

Brand Identity & Design System

Overview:

Highlights Early Learning offers play-based preschool solutions designed to support teachers and nurture children’s development. I developed the program’s visual identity and design system, creating a cohesive, scalable visual system that supports early childhood education products across all touchpoints.

Client: Highlights Early Learning
Role: Art Director/Designer
Scope: Visual Identity System • Design System • Illustration & Color Strategy
Deliverables: Icons, Landing Pages, Presentation Templates, Brand guidelines, Brochures, Email Campaigns, Banners, Social Media and Conference Materials

Creative Approach:

A visual style reflects the playful nature of early learning through bright colors, icons, friendly typography, illustrations and engaging imagery designed to appeal to young children and educators. A flexible design system ensures the brand remains consistent while supporting a wide range of educational products and communications.